Tips for buying data

  • What market are you trying to attract? Is this the same as your current market? Does the market that you are trying to attract definitely exist?

  • Is the data opt-in? Does the provider adhere to DMA (Direct Marketing Association) guidelines?

  • How often has it been updated?

  • How was it collected? This is particularly important because different collection methods can have a bearing on the responsiveness of the list. Don’t accept vague answers.

  • Is the data generic or personal? (eg [email protected] or [email protected])?

  • How regularly has it been sent to?

  • What kind of campaigns have been sent to the list? And what were responses like?