Website Promotion

Your website may be eye-catching, fantastically easy to navigate and packed with technological wizardry but if people don’t know it’s there, it can’t earn its keep.

Search Engine Optimisation (SEO)

The process of making sure that your website is well placed on search engine rankings so that prospective customers can find out about your service or products.

Search Engine Optimisation (SEO) is a process that ensures that a website is well placed in listings from search engines such as Google, AOL, Yahoo, MSN (Live Search), Lycos and Ask Jeeves. Each search engine has different criteria for deciding how relevant a website is to a user’s search criteria and this affects where a website appears in the results listings. Knowing how to optimise your website can improve your ranking in search engine listings.

SEO comprises a range of elements, including:

  • Keyword research

    identifying key terms and words that are likely to be used by people searching for your company’s service or products

  • Reviewing website content

    re-drafting website copy to ensure that keywords are integrated and included in the most favourable parts of the website in terms of search engine criteria

  • Structuring and coding your website

    appropriate use of codes such as meta tags, title tags and header tags can improve search engine rankings, as can careful structuring of a website to facilitate indexing.

Good SEO can have a dramatic impact on website traffic and can be highly cost-effective, although it is not a short-term solution. AMD are experts in this specialist field. Call us today to see how we can drive customers to your website.

Pay per click marketing (PPC)

Sponsored links that appear on search engines and are charged each time a user clicks on an advertisement.

Pay per click marketing

As its name suggests, pay per click (PPC) marketing takes the form of sponsored advertising that appears on search listings when users search for a specific keyword. The search engine charges each time a user clicks on the advertisement. PPC marketing can provide rapid results and may be appropriate for short-term campaigns, particularly while waiting for the benefits of SEO to take effect.

Let AMD’s qualified Adwords professional carry out keyword analysis, planning, campaign set up and comprehensive monitoring and reporting. Call now on to find out how we can help your business. 

Online publications

Online publications are an environmentally-friendly and effective way of developing relationships with your customers. E-newsletters can keep customers up-to-date with new developments, special offers and product launches and can incorporate links to your website, as well as providing more detailed background information on specific issues or topics. Flyers and brochures can also be distributed digitally. Response can be tracked, allowing you to adapt and tailor future activities.