Email Marketing - Case Studies

IT-Support


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IT-Support are an established IT services provider, specialising in
offering IT Services to SME’s across the UK. To assist with the
Company’s expansion plans, IT-Support looked around the market
for an email marketing application to facilitate regular, focused and
carefully targeted email campaigns. IT-Support wanted to handle
their own campaigns, but needed help with design and the assurance
of a UK provider.

The Requirement

IT-Support opted for the free 30 day trial to assess the HTML editor,
the free HTML editable templates and to test the reporting capabilities of the system.

The Solution

After an initial trial period, IT-Support requested AMD to create a
series of template designs to cover their range of services.
These templates were loaded into the system and are now
populated by IT-Support and used for regular promotional mailings
to both existing and prospect clients. The reporting system
is used to monitor hard and soft bounces and captures valuable
information on which links work most effectively.
Through link assessment, further databases are automatically created
on specific areas of interest. IT-Support target those groups with product
and service email pieces that are known to be relevant to the target.

Initial click-through targets of 4% have been exceeded and continue to improve.
Most recently response rates have begun to exceed 6% and have resulted
in dramatic improvements to the levels of enquiry received both directly
from the email campaigns and through their website.

Forest Hill Country Club

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Forest Hill is a lovely 18 hole championship golf course, nestling in the
Warwickshire countryside and is an ideal setting for both business
meetings and a leisurely game of golf.

The Requirement

Forest Hill had sold just 30% of the available tickets with six weeks left
to their networking golf day and was short of time to rely on a traditional
direct mail marketing piece. Forest Hill needed to find a cost effective
solution that would deliver the results within the timescale available.

The Solution

Forest Hill agreed that an email campaign provided the best solutions.
AMD procured a list of carefully profiled email addresses and designed
the email piece. As the existing web site did not carry the event details,
a micro-site was designed and hosted specifically to accept click-through’s
from the email piece.

Twenty-four hours following broadcast via a click-through rate
of more than 6% was achieved. captured all the critical activity
including click-through’s, delivery and open rates, replies and hard and soft bounces.

Forest Hill followed up with a re-send 7 days later and within two weeks
the event was fully sold out. captured the positive responses,
which are now held for future campaigns.