IT-Support are an established IT services provider, specialising in offering IT Services to SME’s across the UK. To assist with the Company’s expansion plans, IT-Support looked around the market for an email marketing application to facilitate regular, focused and carefully targeted email campaigns. IT-Support wanted to handle their own campaigns, but needed help with design and the assurance of a UK provider.
IT-Support opted for the free 30 day emailer trial to assess the HTML editor, the free HTML editable templates and to test the reporting capabilities of the system.
After an initial trial period, IT-Support requested AMD to create a series of template designs to cover their range of services. These templates were loaded into the emailer system and are now populated by IT-Support and used for regular promotional mailings to both existing and prospect clients. The emailer reporting system is used to monitor hard and soft bounces and captures valuable information on which links work most effectively. Through link assessment, further databases are automatically created on specific areas of interest. IT-Support target those groups with product and service email pieces that are known to be relevant to the target.
Initial click-through targets of 4% have been exceeded and continue to improve. Most recently response rates have begun to exceed 6% and have resulted in dramatic improvements to the levels of enquiry received both directly from the email campaigns and through their website.
Forest Hill is a lovely 18 hole championship golf course, nestling in the Warwickshire countryside and is an ideal setting for both business meetings and a leisurely game of golf.
Forest Hill had sold just 30% of the available tickets with six weeks left to their networking golf day and was short of time to rely on a traditional direct mail marketing piece. Forest Hill needed to find a cost effective solution that would deliver the results within the timescale available.
Forest Hill agreed that an email campaign provided the best solutions. AMD procured a list of carefully profiled email addresses and designed the email price. As the existing web site did not carry the event details, a micro-site was designed and hosted specifically to accept click-through’s from the email piece.
Twenty-four hours following broadcast via emailer a click-through rate of more than 6% was achieved. emailer captured all the critical activity including click-through’s, delivery and open rates, replies and hard and soft bounces.
Forest Hill followed up with a re-send 7 days later and within two weeks the event was fully sold out. emailer captured the positive responses, which are now held for future campaigns.